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Two women running outdoors, both wearing athletic clothing and sneakers.

Our HIStory

Rockwear is a women's activewear brand that designs apparel for running, Pilates, yoga, gym training, and everyday wear. Founded in 1991 by Steph and Adam on Queensland's Gold Coast and was acquired by Retail Apparel Group in 2015.

Rockwear is your number one destination for high-performance women’s activewear.

Our mission is to empower every woman to feel strong inside and out, to lift each other up and have fun sweating it out.

We want to bring premium fabrics and innovative design to our customers lives. That make them feel and look strong so they can excel in exercise, however they choose to move.

Our STORES

Entrance of a clothing store named ROCKWEAR with racks of clothes inside, mannequins dressed in athletic clothing, promotional signs, and a promotional poster with a happy woman in a pink top.
A retail store display featuring athletic clothing and a mannequin dressed in a pink sports bra and gray hoodie, with a large poster of a woman in workout attire running on a grassy field.
A retail store display featuring athletic clothing and a mannequin dressed in a pink sports bra and gray hoodie, with a large poster of a woman in workout attire running on a grassy field.

Since opening its first store on Queensland's Gold Coast in 1991, Rockwear has grown to a network of over 60 stores across Australia, building a reputation as an accessible and empowering women's activewear brand. Its identity centres on helping women find their inner strength, offering high-performance, size-inclusive apparel for everything from high-impact gym training to everyday athleisure.

In 2015, Rockwear was acquired by the Retail Apparel Group. This milestone marked the group's first strategic expansion from menswear into the women's activewear market, paving the way for Rockwear's continued national expansion.

Inside a retail clothing store, display advertising for Rockwear activewear featuring two women in workout clothes, with racks of clothing below and promotional signs offering discounts.
Inside a retail clothing store, display advertising for Rockwear activewear featuring two women in workout clothes, with racks of clothing below and promotional signs offering discounts.

Our PARTNERS

A young woman lying on a pink surface, resting her head on her hand, with a large purple exercise ball in front of her. She is wearing a pink t-shirt with small white text and black shorts, against a pink background.
Logo for the National Breast Cancer Foundation with a pink ribbon and text indicating partnership.
Three women in pink shirts and shorts smiling and posing for a breast cancer awareness campaign photo.

Rockwear partners with the National Breast Cancer Foundation (NBCF), supporting research, awareness, and better outcomes for people affected by breast cancer. Every day 9 people in Australia will die from breast cance. The Rockwear Care For Your Pair campaign aims to help raise awareness and fund vital breast cancer research.