ABOUT US
Each brand is unique, with its own personality and customer, but we all share the same commitment to quality and service
OUR GROWTH STORY
From our first store to hundreds of locations across Australia and New Zealand, we’ve grown by listening to our customers. We’ve adapted to trends, embraced digital shopping, and built a reputation for affordable, quality apparel. But what sets RAG apart is not just what we sell – it’s how we show up.
We’re known for building genuine connections with our customers. Every team member plays a role in creating a positive experience, whether it’s helping someone find the perfect fit, solving a problem, or going the extra mile with a smile.
RAG BRAND EVOLUTION
Launched in 1987, Tarocash is RAG’s original menswear brand focused on sharp-yet-comfortable formalwear for the modern Aussie male. It built its name on affordable suits and smart-casual pieces “for the new man – the bloke who wants to look sharp for every occasion,” without the stuffy old-school vibe.
Launched in 1991 by two fitness enthusiasts in Queensland, Rockwear became one of Australia’s pioneer activewear brands. Its vibe is all about strength and inclusivity – high-performance women’s gym and workout gear that helps customers feel strong inside and out, have fun sweating it out, and look great doing it.
Launched in 1996, yd. (pronounced “why-dee”) targets the style-conscious young man who wants to “look sharp in affordable fashion”. The brand’s energy is youthful and nightlife-ready – delivering trend-driven menswear that gives guys the confidence to go “from desk to dance floor” in style.
Launched in 2006, Connor quickly found a niche offering masculine, on-trend menswear with great quality at exceptional value for the everyday guy. Its identity is easy-going and reliable – a one-stop shop for everything from casual tees to sharp suits at affordable prices, so Aussie men can look good on any occasion without fuss.
Launched in 2014 in Sydney, Johnny Bigg was born to give the big and tall guys a stylish place to shop. It prides itself on inclusive, fashion-forward menswear – offering on-trend casual wear, smart-casual essentials and formal attire in extended sizes (up to 9XL) at the right price, so larger men never miss out on looking sharp and feeling confident.
Launched in 2023 as an offshoot of Connor, AXL+Co extends RAG’s range into plus-size menswear. The brand’s ethos is inclusive and trend-focused – making on-trend styles that look, fit and feel good for guys sized XL to 7XL. It carries the Connor DNA of great value and comfort, ensuring no man is left behind when it comes to style.
OUR core values
These are the guiding principles that shape everything we do at RAG
Product is our hero
Every decision is driven by our customer
Embracing our team determines how good we are
Our culture statement
The rag way
These behaviours define how we show up, collaborate, and succeed together:
➔ We collaborate
➔ We maintain a sense of urgency
➔ We act with integrity in all our dealings
➔ We seek win - win relationships
➔ We are candid
➔ We’re serious, but don’t take ourselves too seriously
➔ We have a sense of humour
➔ We have a “we” not “me” mentality
➔ The individuality of our brands are always respected
Our family here at Retail Apparel Group acknowledges the Traditional Custodians of the land on which we work, love and travel across. We would like to pay our respects to the Elders past, present and emerging while highlighting their deep and enduring spiritual connection to the land, waterways and sky.
We are committed to fostering a workplace where all voices are heard and valued. We believe in the power of community and the importance of celebrating our differences. Retail Apparel Group is honoured to be located on this beautiful land, and aims to use our platform to promote togetherness, understanding, empathy, and belonging as we learn from the oldest living culture in the world.
Let’s care for Country as Country cares for us.
“Together we are stronger.”